AdMarkupLocal SEO · 10 min read
The 2026 Local SEO Checklist for Multi-Location Brands
The exact checklist we run for every multi-location client — GBP, citations, review velocity, and localized content.
Local SEO for a single storefront is a solved problem. Local SEO for fifty rooftops is not. This is the checklist we run on every multi-location engagement — and the order matters.
Start with Google Business Profile hygiene: verified locations, correct categories, consistent NAP, and one owner account per brand — not per franchisee.
Then move to citations, review programs, and location-specific landing pages. Only after those three are healthy should you invest in localized content and link building.