AdMarkupContent · 7 min read
How to Write a Content Brief That Actually Produces Ranking Content
A content brief is either a ranking blueprint or a $500 waste of a writer's time. Here's what separates the two.
Most content briefs are a URL, a target keyword, and a word count. That is why most content doesn't rank.
A brief that ranks includes: intent classification, entity coverage list, SERP-derived headings, internal linking plan, and a spec for the on-page CTA.
Writers don't need to be SEOs, but they do need a brief written by one.